# TfL 96033 - Transport for London Brand Licensing and Development

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Transport for London](/buyers/transport-for-london/contract-awards)
- Contract winner: International Management Group \(UK\) LTD
- Award value: £4,727,502
- Tender value: £7,875,562
- Award date: 7 February 2023
- Published: 12 August 2025
- Contract start: 31 March 2023
- Contract end: 31 March 2028
- Stage: awarded
- Procurement category: services
- Notice ID: 768a7c4a-558e-4668-8dc3-71566558155d-858269
- OCID: ocds-b5fd17-965f2f84-7136-4fbb-be6e-0b5d265fe8f2

## Description

This is a service concession contract\. TfL's instantly recognisable map and roundels are known across the world for their simple and effective style with a long heritage dating back to the mid-1800s\. The roundel is recognised across the world, seen as a symbol of London and the UK\. The Underground map was first created in 1933 and paved the way for cities around the world to create similar maps to help travellers get around\. The licensing partner will help TfL go further with their plans to bring London's iconic transport provider to the world with exciting brand partnerships and products within the UK and Overseas territories\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/768a7c4a-558e-4668-8dc3-71566558155d-858269)