# Understanding the Customer 2026 -2029

> A sourced UK public sector contract award published by National Highways Limited.

## Key facts

- Buyer: [National Highways Limited](/buyers/national-highways-limited/contract-awards)
- Supplier: [Ipsos Mori UK Limited](/suppliers/ipsos-mori-uk/public-sector-contract-awards)
- Award value: £990,000
- Tender value: £990,000
- Award date: 23 April 2026
- Published: 23 April 2026
- Contract start: 24 April 2026
- Contract end: 31 March 2029
- Stage: awarded
- Procurement category: services
- Notice ID: b4de0421-3be3-4680-97ee-5318abbc598c-894307
- OCID: ocds-b5fd17-95302339-35ca-428f-877c-a77acf4b2aca

## Description

This programme offers National Highways the capability of a relatively quick turnaround research, designed to support and inform tactical customer related operational or policy related decision making\. The research undertaken within the UtC programme provides understanding, context, rationale, and recommendations to improve customer service delivery, in alignment to our Customer Service Strategy, KPIs, PIs and Commitments\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/b4de0421-3be3-4680-97ee-5318abbc598c-894307)