Brand Development for The Learning Institute

The Learning Institute offers a range of undergraduate and masters degree courses, initial teacher training, apprenticeships and Continuing Professional Development (CPD) programmes. https://www.learninginstitute.co.uk/ The Learning Institute is one of the partner organisations of Westcountry Schools Trust.

The objective of this work is to improve the way the organisation and our product areas appear to the public. The scope of work should include an in-depth amount of research and investigation to determine the focus of rebranding.

We want our potential new customers to clearly understand who we are, what we're famous for and our points of difference.

We would expect the supplier to meet with key stakeholders to shape the brand and clearly identify a way forward.

Deliverables might include: • Possible new brand name • Positioning statement/slogan • Logo design/redesign • Creation of colour palette & brand guidelines • Website makeover including keyword SEO • Creation of brand video and product area videos plus social media edits • Audio identity for radio, streaming services etc • Creation of series of blogs

Additional information: In response to this brief specification we ask contractors to provide • A brief explanation of proposed approach and method for delivery. • Details of your experience of working with similar organisations and on similar tasks including at least two testimonials and examples of similar deliverables • A breakdown of costs.

Your response should be emailed to dlangford@westst.org.uk