# 2024-708 Consumer Media Measure Modelling

> A sourced UK public sector contract award published by AHDB.

## Key facts

- Buyer: [AHDB](/buyers/ahdb/contract-awards)
- Tender value: £115,000
- Published: 22 August 2024
- Contract start: 9 December 2024
- Contract end: 30 May 2025
- Stage: open_tender
- Procurement category: services
- Notice ID: 26ffbff4-aea3-44d5-b0a6-f3cde5f0370f-779483
- OCID: ocds-b5fd17-948747a3-f440-46cd-97e9-813e94adbf6e

## Description

AHDB wish to find an agency who have the ability to evaluate the impact of AHDB activity directly to retail sales and return on investment attributable to the marketing channels and the individual performance of the channel mix\. The aim of the campaign evaluation is to both understand the success of the current campaign but also understand how to optimise the channel mix for future campaigns\. The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family\.force\.com/s/Welcome\. This is AHDB's e-Sourcing portal\. The closing date is NOON 4th October 2024

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/26ffbff4-aea3-44d5-b0a6-f3cde5f0370f-779483)