# Market Research and Audience Development Project

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [THE NATIONAL MUSEUM OF THE ROYAL NAVY](/buyers/national-museum-of-the-royal-navy/contract-awards)
- Contract winner: MORRIS HARGREAVES MCINTYRE LIMITED
- Award value: £78,330
- Tender value: £85,000
- Award date: 6 February 2023
- Published: 26 July 2024
- Contract start: 17 February 2023
- Contract end: 28 April 2023
- Stage: awarded
- Procurement category: services
- Notice ID: dc181d2c-10df-465e-a92b-28215a728c05-771392
- OCID: ocds-b5fd17-8dc78a4a-9bc3-4c10-bea2-5bd808d0939a

## Description

The National Museum of the Royal Navy Operations \(NMRN Operations\) are looking to appoint the provision of Market Research and Audience Development Services to provide insights on; brand impact and awareness, existing and potential market penetration for on and offline audiences, and a strategic segmentation and prioritisation analysis\. Please seek Annex A documentation for a full overview of this market research brief\. Clarifications for this tender must be submitted by 1700 \(5pm\) on 20th December 2022 to tenders@nmrn\.org\.uk\. Extended until 20th January 2023\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/dc181d2c-10df-465e-a92b-28215a728c05-771392)
