# The Insights Family annual subscription

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [OFCOM](/buyers/ofcom/contract-awards)
- Contract winner: The Insights Family
- Award value: £37,050
- Tender value: £37,050
- Award date: 1 April 2023
- Published: 29 June 2023
- Contract start: 1 April 2023
- Contract end: 31 March 2024
- Stage: awarded
- Procurement category: services
- Notice ID: a9b495ea-8c84-4f7e-be89-fe63b8847a3d-658060
- OCID: ocds-b5fd17-8c49adf0-9916-4c57-9ab4-68de05be1ae3

## Description

Ofcom has subscribed to The Insight Family\. This will give us access to datasets that will allow us to: - Access contextual information about the media attitudes and behaviours of children and young people; - Access contextual information about the attitudes of parents of children aged 1-16; - Keep our finger on the pulse by accessing very recent data \(i\.e\. in the behaviours\)\. We expect the dataset to prove valuable for several projects, including Media Literacy and others within the Children Programme of Research\.

## Related contract awards

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- [nderstanding and exploring potential mitigations against the user journey of fraud](/contracts/ocds-b5fd17-3925b4d0-b87d-44e1-914f-734f4444bb30): OFCOM

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/a9b495ea-8c84-4f7e-be89-fe63b8847a3d-658060)