# Red meat shopper basket analysis

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS](/buyers/department-for-environment-food-rural-affairs/contract-awards)
- Contract winner: [Kantar UK, Limited, trading as Kantar Worldpanel](/contract-winners/kantar-worldpanel/public-sector-contract-awards)
- Award value: £38,000
- Tender value: £38,000
- Award date: 15 November 2024
- Published: 2 December 2024
- Contract start: 18 November 2024
- Contract end: 1 January 2025
- Stage: awarded
- Procurement category: services
- Notice ID: 30f6a609-e2b8-49a6-b5c2-9c2ce164751b-807107
- OCID: ocds-b5fd17-85c0d074-3c3c-47e9-9675-b704df3191f9

## Description

AHDB required insight and evidence to support meat's role in a healthy balanced diet and how eating meat can also encourage the consumption of vegetables and other healthy foods\. This new analysis will enable us to look at the difference in shopping missions, how this translates to meal in the home and if they match the Eatwell plate and nutritional analysis of different baskets\. We currently purchase red meat data from Kantar\. They are the only provider who have the data required in a usable format for this analysis\.

## Related contract awards

- [Core Infrastructure - BAU Legal Support](/contracts/ocds-b5fd17-dca0e224-98f8-4387-9ff5-a289c19d8db9): Department for Environment, Food and Rural Affairs
- [IR35 Project Strengthened Control Framework](/contracts/ocds-b5fd17-5ddb4deb-d165-45b4-974b-26a56b98e2c2): Department for Environment, Food and Rural Affairs
- [RPA Vendor Support](/contracts/ocds-b5fd17-3ff86939-91a9-43b0-b821-2d7f7436d06b): DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS
- [Consumer Data Lot 1 Meat, Lot 2 Dairy](/contracts/ocds-b5fd17-7ebe9d2c-99b6-4edc-9bc3-ba4bfffece03): DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS
- [Market Share Data for Fish and Leafy Greens](/contracts/ocds-b5fd17-22d6f5c8-119e-4ba4-bdb3-cc710aafc64e): Food Standards Agency
- [AHDB Purchase Data requirements](/contracts/ocds-b5fd17-ec140094-cdd0-4d99-ba83-840a706d3b9c): Defra Network eTendering Portal

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/30f6a609-e2b8-49a6-b5c2-9c2ce164751b-807107)