# Provision of Optimisation Agreement \(AB Testing\)

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Department for International Trade](/buyers/department-for-international-trade/contract-awards)
- Contract winner: Wingify Software Private Limited
- Award value: £38,990
- Tender value: £38,990
- Award date: 29 November 2024
- Published: 6 December 2024
- Contract start: 29 November 2024
- Contract end: 29 November 2026
- Stage: awarded
- Procurement category: services
- Notice ID: 5e9fd32d-9dff-4cb5-b865-b70aabdeee3b-808819
- OCID: ocds-b5fd17-85bdfe8a-0c7a-4fe7-a554-b754136ae28f

## Description

This contract covers the provision of an advanced A/B testing tool to support the Department for Business and Trade's \(DBT\) mission of enhancing digital performance and enabling data-driven decision-making across its services\. DBT is procuring this tool to optimize user experiences, improve website and application performance, and enhance the effectiveness of marketing campaigns\. The contract was awarded to Wingify Software Private Limited on the 29/11/2024 and the term runs until 29/11/2026\.

## Related contract awards

- [Assistant Finance Business Partner](/contracts/ocds-b5fd17-7ad8483d-94d6-4d27-821d-8f35ac6acf96): Department for International Trade
- [Legal Advice on a Repayable Launch Investment \(RLI\) Contract](/contracts/ocds-b5fd17-d512acec-f360-4f10-99bf-8e53e47af1d0): Department for International Trade
- [Provision of Market and Product Data for Metals and Commodities](/contracts/ocds-b5fd17-e5391ad0-7d32-45e5-8f7e-c374dc129907): Department for International Trade
- [Experimentation and Implementation Tool](/contracts/ocds-b5fd17-ef9d85a1-a671-4999-9111-3ba524a8b91b): Yorkshire Purchasing Organisation

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/5e9fd32d-9dff-4cb5-b865-b70aabdeee3b-808819)