Contract award record
Provision of Optimisation Agreement (AB Testing)
Notice details
- Published
- Category
- services
- Buyer region
- London
- Source
- View official notice
Public buyer and contract winner
Public buyer
Department for International Tradeawarded to
Contract winner
Wingify Software Private LimitedAward value£38,990
- AwardedCompleted
- StartCurrent phase
- EndUpcoming
Work description
This contract covers the provision of an advanced A/B testing tool to support the Department for Business and Trade's (DBT) mission of enhancing digital performance and enabling data-driven decision-making across its services.
DBT is procuring this tool to optimize user experiences, improve website and application performance, and enhance the effectiveness of marketing campaigns.
The contract was awarded to Wingify Software Private Limited on the 29/11/2024 and the term runs until 29/11/2026.