# Provision of Research Specification for Communications and Marketing Campaign

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Government Commercial Agency](/buyers/government-commercial-agency/contract-awards)
- Contract winner: IPSOS \(MARKET RESEARCH\) LTD
- Award value: £7,225,000
- Tender value: £7,225,000
- Award date: 14 August 2026
- Published: 17 September 2026
- Contract start: 24 August 2026
- Contract end: 23 August 2029
- Stage: awarded
- Procurement category: goods
- Notice ID: 8dd803f1-6e2f-4f88-81f2-0babeff79f3f-914485
- OCID: ocds-b5fd17-83af6453-620f-4d6c-b260-20ec076f24b6

## Description

The purpose of this requirement is to appoint one research Supplier to carry out insight gathering and evaluation of paid-for marketing campaigns run by HMRC over the duration of the agreement, as well as more general research projects to benefit HMRC

## Related contract awards

- [Provision of External Consultancy Support in Delivering Complex Commercial Strat](/contracts/ocds-b5fd17-a702a094-5f88-43d0-ac8b-da3549ee346b): Government Commercial Agency
- [Provision of External Consultancy Support in Delivering Complex Commercial Strat](/contracts/ocds-b5fd17-3131f06f-38b9-439b-84b8-e70da59b518c): Government Commercial Agency
- [Provision of NMBC Laundry Services 2025](/contracts/ocds-b5fd17-98b92040-8680-4ab0-907a-99e14d2e9c68): Government Commercial Agency
- [PIPELINE - Provision of Mid-Long Term Research Agency](/contracts/ocds-b5fd17-a37b456a-85df-415b-bb48-497fe97453f0): GOVERNMENT COMMERCIAL AGENCY
- [PS26096 - Project Gigabit Interim Evaluation](/contracts/ocds-b5fd17-6162e61a-5c79-4eeb-abe5-f8ed351f04f3): ICS on behalf of DSIT and DESNZ
- [TRAS3118 - Refresh of the Transport User Personas](/contracts/ocds-b5fd17-a35b86f3-8f00-467a-9c8e-9a6d6e862ffe): DfTc - Department for Transport

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/8dd803f1-6e2f-4f88-81f2-0babeff79f3f-914485)