Business and Tourism Programme Leisure Tourism: Visitor Mapping Soft Market Testing

West Midlands Growth Company is exploring an opportunity to soft market test through prior market engagement, which is not a call for competition, to establish expectations from the market when tendering for this type of service. West Midlands Growth Company will use the insights to develop its evaluation criteria so that submissions are marked objectively on a like for like basis. The resulting procurement will be issued to the market as an open tender to then evaluate what the market has to offer in terms of updated mapping assets, type / range of recommended mapping outputs, integration with existing mapping systems and adherence to established mapping guidelines. This mapping is supporting information which enables officials and frontline visitor staff to ensure that our West Midlands' destinations deliver a world-class visitor experience, relating to the following high-level milestone. Provision of official visitor information for the Commonwealth Games period.

Additional information: Is a Recurrent Procurement Type? : No