# Digital Marketing

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [York St John University](/buyers/york-st-john-university/contract-awards)
- Contract winner: Natives Online Limited
- Award value: £320,000
- Tender value: £320,000
- Award date: 22 August 2018
- Published: 3 September 2018
- Contract start: 1 September 2018
- Contract end: 31 August 2020
- Stage: awarded
- Procurement category: services
- Notice ID: af0ee697-f9c7-4a27-8954-1ce39d17a1d8-238443
- OCID: ocds-b5fd17-82b40d51-eb44-46df-b27f-5d192735a6fb

## Description

The University is seeking to appoint a suitably qualified agency to undertake the provision of effective digital marketing services\. The agency will be required to deliver a cycle of advertising campaigns based on an event-led strategy\. The primary goals of these campaigns will be to drive bookings to Open Days and to drive applications at key points in the academic cycle\. These are the main activities around which we have promoted the institution\. We are seeking a more clearly defined, contracted and time-specific partnership with a digital agency: one that first and foremost continues to enhance our approach to digital marketing for conventional undergraduate student recruitment, but can also support us to use digital advertising creatively and effectively as we grow and diversify\.

## Related contract awards

- [GB-York: Tennis and Padel Management ITT](/contracts/ocds-b5fd17-e5ea1532-43e9-4d10-9aa6-21b758302b29): York St John University
- [GB-YORK: Contract Award - Internal Auditing Services](/contracts/ocds-b5fd17-c0869bc9-c721-46d4-af48-0141b83e79c6): York St John University
- [YSJ Marketing Agency Services](/contracts/ocds-b5fd17-09b56070-5a2a-4222-80e6-adaf99c2c4b0): York St John University
- [Student Recruitment Marketing - Media Buying and Campaign Services - AWARD](/contracts/ocds-b5fd17-b6658e74-3dba-413b-966c-cc33d939ab99): University of York
- [Advertising and Marketing Services - DPS](/contracts/ocds-b5fd17-c1b7042d-fb27-4b70-8a67-aef13f2cacd3): UNIVERSITY OF PLYMOUTH
- [Media Buying](/contracts/ocds-b5fd17-9d311677-de5f-4450-802b-94111b7d5ec4): LEEDS TRINITY UNIVERSITY

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/af0ee697-f9c7-4a27-8954-1ce39d17a1d8-238443)