# Tate Galleries - Membership Segmentation Research

> Tender notice from UK public-sector procurement sources.

## Key facts

- Public buyer: [The Board of Trustees of the Tate Gallery](/buyers/the-board-of-trustees-of-the-tate-gallery/contract-awards)
- Tender value: £100,000
- Published: 14 March 2023
- Planned start: 1 April 2023
- Planned end: 31 March 2024
- Stage: open_tender
- Procurement category: services
- Notice ID: a56d1ab6-7943-41e0-8953-c51e222ea56b-623803
- OCID: ocds-b5fd17-8151fa5e-90e5-4c26-b421-f30a1375f3c1

## Description

Tate requires a segmentation exercise of members, which can provide good insight and actionability for existing audiences, but provides insight and actionability for reaching further audiences\. The segmentation must allow us to grow audience numbers, diversify and income by providing insight to be able to devise detailed programme, media, partnership and other departmental strategies to sustainably nurture existing audiences and to increase the diversity of our gallery visitors\. We require a segmentation which provides insightful understanding of how different audiences experience art, art galleries and our galleries, both triggers and barriers - which also allows us to specifically and effectively target and grow certain desirable demographics\. The segmentation must be workable by site and should provide a unified framework and easy to use language for use and uptake across all four Tate sites and all Tate departments\.

## Related contract awards

- [Tate Galleries - Do Ho Suh Time Based Media Equipment](/contracts/ocds-b5fd17-f65ab8b0-3c9f-4821-9f49-e1ff3a12453a): The Board of Trustees of the Tate Gallery
- [Electric Dreams, Tate Modern](/contracts/ocds-b5fd17-444a9f46-2bec-4609-8a06-e99b71028354): The Board of Trustees of the Tate Gallery
- [GB-London: Tate Galleries - Strategic Review of the Tate Gallery Operating and Financial Model](/contracts/ocds-b5fd17-28c41296-fce1-4aed-80c0-79a1586463f1): The Board of Trustees of the Tate Gallery

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/a56d1ab6-7943-41e0-8953-c51e222ea56b-623803)