# Online Supermarket Trial

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [The Food Standards Agency](/buyers/the-food-standards-agency/contract-awards)
- Contract winner: TNS UK Ltd \(trading as Kantar Public\)
- Award value: £52,550
- Tender value: £52,550
- Award date: 10 January 2022
- Published: 21 April 2022
- Contract start: 4 January 2022
- Contract end: 31 March 2022
- Stage: awarded
- Procurement category: services
- Notice ID: 9b482abf-51a9-4138-ad07-88b12542a5a6-530511
- OCID: ocds-b5fd17-8013ef22-dbd0-4dc4-9dab-3e2b64e533b4

## Description

There has been an increase online supermarket shopping so one area of interest is the effectiveness of behavioural interventions on how consumers make sustainable food choices\. As such the FSA wishes to appoint a supplier to design and run a behavioural trial within an online supermarket environment to help build evidence on how choice architecture effects consumer behaviour with regards to environmental outcomes of product choices\. Given existing work in this area a key evidence gap is the relative effects of overt versus covert behavioural interventions\.

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- [Work Package 5 Behavioural Trials Call Off - Sustainable diet shift \(part 2 of 2\)](/contracts/ocds-b5fd17-576941cb-4a9b-4bac-b43b-2173971b90a8): The Food Standards Agency

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/9b482abf-51a9-4138-ad07-88b12542a5a6-530511)