# SE1208 - PR and Communications Agency

> A sourced UK public sector contract award published by Sport England.

## Key facts

- Buyer: [Sport England](/buyers/sport-england/contract-awards)
- Supplier: [23Red](/suppliers/23red/public-sector-contract-awards)
- Award value: £400,000
- Tender value: £4,000,000
- Award date: 6 March 2026
- Published: 20 March 2026
- Contract start: 6 March 2026
- Contract end: 31 March 2028
- Stage: awarded
- Procurement category: services
- Notice ID: d5457de2-0942-4d2b-8679-7b633d0c27f6-889393
- OCID: ocds-b5fd17-800fa41e-a271-4d7e-b425-694f06855418

## Description

Sport England is tendering for a PR and communications agency to support our behaviour change campaigns, specifically This Girl Can, our campaign to help women get active and get moving\. Sport England is seeking through this tendering process to award a contract to provide these \(Services\) for an initial term of 24 months and a unilateral option of Sport England to extend for further periods up to a maximum of 12 months\. The successful supplier will be able to drive positive media coverage that supports Sport England's integrated behaviour change campaigns and communications, specifically This Girl Can\. This includes identifying opportunities to generate media coverage, creating materials, briefing and events and securing media interest with key journalists, publications and programmes\. There will be a mix of day-to-day press office support as well as larger campaign spikes \(anticipated up to three a year\) and the supplier will be expected to work flexibly throughout the contract to deliver maximum value\. The supplier should be able to work across all channels and media to create campaigns that don't rely on paid media or celebrities to reach their audiences and deliver results; although we may also ask you to work with or manage a team of influencers, talent, experts or celebrities to support the campaign

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/d5457de2-0942-4d2b-8679-7b633d0c27f6-889393)