# Provision of Marketing Evaluation Services

> A sourced UK public sector contract award published by LONDON & PARTNERS LIMITED.

## Key facts

- Buyer: LONDON & PARTNERS LIMITED
- Supplier: [OPINIUM RESEARCH LLP](/suppliers/opinium-research/public-sector-contract-awards)
- Award value: £120,500
- Tender value: £128,000
- Award date: 1 January 2020
- Published: 11 June 2020
- Contract start: 13 January 2020
- Contract end: 31 March 2022
- Stage: awarded
- Procurement category: services
- Notice ID: 5d4f68ab-38b9-45fb-b823-9c7373c3b1dd-363513
- OCID: ocds-b5fd17-7b977baa-e162-42a6-8c4e-29cec195fa82

## Description

The purpose of this Request for Proposal is to seek offers to supply marketing evaluation partner for the next 3 years\. Our annual marketing evaluation requirements are summarised below: 1\) Measure perception changes and the impact of our marketing activity a\. Understanding how our marketing changes the perceptions of our audiences b\. Understanding the impact of creative: e\.g\. recall, memorability, intent/action, ideally this element can be done as pre-testing to ensure our creative is fit for purpose before we go live There is also a requirement this year to test our key messages with our audiences: 2\) Test key messaging - understanding the resonance and impact of key messaging with our audiences Each of the above is required for each of our key audiences - international visitors, students and investors\. We require the supplier to provide us with the field work\. Our in-house research team will provide the analysis and final reports\. Additional information: Please complete the RFP document and the Pricing Schedule and return to London & Partners\.

## Related contract awards

- [Travel Framework \(Trade Missions\)](/contracts/ocds-b5fd17-39fb0032-d502-4971-9f46-606e6ebcd053) — LONDON & PARTNERS LIMITED
- [Partnership Opportunity London](/contracts/ocds-b5fd17-b484a1ef-d8f0-4ea6-a021-86b3c27f29b7) — LONDON & PARTNERS LIMITED
- [Strategic Testing Phase Services](/contracts/ocds-b5fd17-33eda81d-a8c2-494a-b32d-b102eec208be) — LONDON & PARTNERS LIMITED
- [Creative brief development](/contracts/ocds-b5fd17-c93c932c-170b-45f8-b9e6-5bcb3424c0b3) — LONDON & PARTNERS LIMITED
- [RegTech Market Research](/contracts/ocds-b5fd17-3e2df4c3-51cd-41aa-8948-9b3a4d54c694) — FCA
- [RegTech Market Research](/contracts/ocds-b5fd17-9ccacdd2-9e24-472f-b262-cb5806f3ff9e) — FCA
- [Banknote Confidence and Payment Preferences](/contracts/ocds-b5fd17-bcfc3fc0-a803-46ca-922b-b312060b436e) — BANK OF ENGLAND
- [London Metropolitan Archives audience development strategy](/contracts/ocds-b5fd17-354cf2b5-3703-40fc-8015-51520214de58) — London Metropolitan Archive
- [National Roads Telecommunications Service 3 \(NRTS3\) Independent Assurance Review](/contracts/ocds-b5fd17-4a336c05-e4fd-4530-86b6-b037c17f1acd) — National Highways Limited
- [Taxi and MPV \(1-8 seats\) Passenger Assistant - Taxi and MPV \(1-8 seats\) Passenger Assistant](/contracts/ocds-b5fd17-63f8a7e1-2c91-4e8e-a7e9-fb3b7b757186) — East Sussex County Council
- [SEN20267-SEN-TAXI-Foxfields Academy](/contracts/ocds-b5fd17-67fcd688-9010-4f21-81ee-36209e1d89f8) — Leicestershire County Council
- [STH Learning Management System](/contracts/ocds-b5fd17-119e9904-7cb0-4b2c-bdcc-1ebc371033c8) — Sheffield Teaching Hospitals NHS Foundation Trust

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/5d4f68ab-38b9-45fb-b823-9c7373c3b1dd-363513)