# Christmas in Liverpool - Media Buyer

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Liverpool City Council](/buyers/liverpool-city-council/contract-awards)
- Contract winner: Media Agency Group Limited
- Award value: £75,204
- Tender value: £75,000
- Award date: 5 October 2021
- Published: 5 October 2021
- Contract start: 11 October 2021
- Contract end: 31 December 2021
- Stage: awarded
- Procurement category: services
- Notice ID: 6a2874c9-8439-4470-8613-c84b298d402b-473951
- OCID: ocds-b5fd17-720bf32b-1e2d-4afe-a7d9-2947c73fb41c

## Description

CHRISTMAS IN LIVERPOOL - MEDIA BUYER Marketing Liverpool is the city region's destination marketing organisation \(DMO\)\. We are responsible for promoting the city region as a place to live, visit, study and invest; ensuring the city's global brand is communicated positively, consistently and imaginatively\. Objective To attract to UK & NW visitors to experience 'Christmas in Liverpool' Marketing Liverpool is commissioning a media buying company to plan and deliver a marketing campaign for 'Christmas in Liverpool' 2021 to attract visitors to experience Liverpool's retail, hospitality, hotels, events and attractions\. Requirements The successful company will have the following skills and experience: • Experience of managing high profile marketing campaigns to attract visitors to a destination • Ability to realise campaign objectives and return on investment through detailed, strategic planning and creative thinking • Track record of working across platforms including digital \(PPC, display, paid social media\), TV, radio and print to deliver an effective and measurable marketing campaign • Demonstrate ability to effectively evaluate marketing campaign, providing analysis, insights and recommendations for future improvements Timescales The campaign will be launched on Thur 11 Nov, until 31 Dec\. Additional information: Please do not contact officers directly - please use messaging function in ProContract

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/6a2874c9-8439-4470-8613-c84b298d402b-473951)