# Self Assessment Campaign Tracking

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [H M Revenue & Customs](/buyers/h-m-revenue-customs/contract-awards)
- Contract winner: GFK U\.K\. LIMITED
- Award value: £0
- Tender value: £97,335
- Award date: 28 September 2017
- Published: 24 April 2018
- Contract start: 4 January 2018
- Contract end: 31 May 2018
- Stage: awarded
- Notice ID: b92d6868-0082-4847-88e6-9fb3970f9455-212682
- OCID: ocds-b5fd17-7029556d-967f-437a-a4f7-e77ba10fac09

## Description

Assignment under the Market Research MR130001 Agreement Contract\. HMRC and formerly the Inland Revenue has been running a Self- Assessment communications campaign since 1995\. The current campaign is designed to encourage individuals to complete their tax returns online and on time, as well as to generally promote a positive public view of HMRC and to raise awareness of the deadlines for filing returns\. The purpose of this research is to measure the effectiveness of the 2017/18 marketing campaign among the Self-Assessment audience\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/b92d6868-0082-4847-88e6-9fb3970f9455-212682)