Qualitative Research Services

Defra Group Communications would like to establish a two-year call-off contract for qualitative research activity, enabling the team to commission in-depth interviews and focus groups among specific UK audiences. This call-off contract will be used to deliver activity that will inform and evaluate communication activity across a wide range of issues within Defra's brief. The purpose of this contract will be to meet ad hoc requests for audience insight, which could also include short notice requests linked to incidents (e.g. flooding).