# Higher Education Marketing Agency to Support the Implementation of UK Student Recruitment Campaigns \(Media Planning and Buying\)

> A sourced UK public sector contract award published by UNIVERSITY OF CHESTER.

## Key facts

- Buyer: [UNIVERSITY OF CHESTER](/buyers/university-of-chester/contract-awards)
- Supplier: [Havas People](/suppliers/havas-people/public-sector-contract-awards)
- Award value: £200,000
- Tender value: £200,000
- Award date: 16 December 2025
- Published: 14 January 2026
- Contract start: 17 December 2025
- Contract end: 31 January 2030
- Stage: awarded
- Procurement category: services
- Notice ID: 5987bbde-4491-4757-97ce-f16698a58c8e-877865
- OCID: ocds-b5fd17-6bb3d375-bcae-42f4-bda4-06b200ccb4c5

## Description

The University of Chester invited tenders from specialist Higher Education marketing agencies on Lot 2 - Student Recruitment Marketing of the Education Recruitment Advertising and Resourcing Services \(National\) NERARS 2022 Framework Agreement \(Reference: PFB4051 SU\)\. The appointed agency will primarily support media planning and buying for UK student recruitment campaigns, with a clear focus on driving the University's growth agenda and increasing home undergraduate student numbers\. This will be a two-year contract, with the option to extend for up to a further 24 months on a year-by-year basis\. While the core requirement is media planning and buying, the University expects the successful agency to work collaboratively on campaign strategy, providing audience, market and competitor insights to strengthen our competitive position\. Additionally, the University may occasionally draw on the agency's creative services to support the development of campaign assets and messaging\. The total contract value in this notice is an estimate of the Management Fee payable in relation to the full potential four years of this contract, if extension periods are taken up\. The subsequent spend through media organisations is estimated to be around £2\.5m over that time\.

## Related contract awards

- [Direct Award for a Video Management and Learning Platform under the SLRA - Framework Agreement for Software Licence Resellers Agreement & Consultancy Services, Agreement Reference: ITS4052 SU using Lot 4 - Commercial Off the Shelf Software \(COTS\)](/contracts/ocds-b5fd17-ec020fb8-1020-456a-99cd-061bdee2f650) — UNIVERSITY OF CHESTER
- [Award Notice for Safety and Security Software under Crown Commercial Service G-Cloud 14 Framework Agreement \(Ref\. RM1557\.14\), Using Lot 2: Cloud Software](/contracts/ocds-b5fd17-77324dba-d14d-4b3e-86f6-52695ce7bca3) — UNIVERSITY OF CHESTER
- [Direct Award for Engagement Platform Software under the SLRA - Framework Agreement for Software Licence Resellers Agreement & Consultancy Services, Agreement Reference: ITS4052 SU Lot 4 - Commercial Off the Shelf Software \(COTS\)](/contracts/ocds-b5fd17-6cb37b3b-127a-420a-854b-0d9c6be64b57) — UNIVERSITY OF CHESTER
- [Award for E-textbooks using Lot 7: E-book aggregator: e-textbooks of Framework Agreement: Books, e-books and associated services Agreement Number: LIB4061 SU](/contracts/ocds-b5fd17-d615bf12-bc3a-48b9-9372-caccbc9a052d) — UNIVERSITY OF CHESTER
- [HR E-Recruitment System \(ATS\) Licence](/contracts/ocds-b5fd17-bbad31d8-5fcc-455c-88a9-c8ce214cb909) — Civil Nuclear Police Authority \(CNPA\) / Civil Nuclear Constabulary \(CNC\)
- [Recruitment Marketing](/contracts/ocds-b5fd17-ea3b6c18-a7db-4dac-8a2f-22c3c35202ba) — CPS
- [Media Buying Agency Services - AWARD](/contracts/ocds-b5fd17-210be775-f83d-4749-9063-2e107025112a) — Lancaster University
- [Recruitment Advertising and Resourcing Services](/contracts/ocds-b5fd17-626047b8-0a21-475b-b9dc-350346249601) — Sheffield Hallam University
- [Translation & Interpreting Service](/contracts/ocds-b5fd17-54075a52-9d7d-4c1f-b548-9dc63dcc95cb) — London Borough of Waltham Forest
- [QBE082 09:00 2026-08-21 Haverhill to Sir Peter Hall School, Bury St Edmunds - 4-seater vehicle required - AWARD](/contracts/ocds-b5fd17-3fe11212-9db7-4019-8387-e0a616618a82) — Suffolk County Council Passenger Transport
- [QOC931 09:00 2026-08-21 Onehouse & Newmarket to InToto Education, Fordham, Ely, Cambs - 4-seater vehicle & Passenger Assistant required - AWARD](/contracts/ocds-b5fd17-88df1231-5adf-4f73-b42b-71e8931d53ab) — Suffolk County Council Passenger Transport
- [SEN20061-SEN-W/C TAXI-DOROTHY GOODMAN UPPER BARWELL LANE](/contracts/ocds-b5fd17-759dbe2b-b549-4a79-9512-eb9eafef5895) — Leicestershire County Council

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/5987bbde-4491-4757-97ce-f16698a58c8e-877865)