# MCard Integrated Campaign 2025

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [West Yorkshire Combined Authority](/buyers/west-yorkshire-combined-authority/contract-awards)
- Contract winner: [The Ark Marketing & Media Ltd](/contract-winners/ark-marketing-media/public-sector-contract-awards)
- Award value: £599,860
- Award date: 22 July 2025
- Published: 28 July 2025
- Contract start: 22 July 2025
- Contract end: 31 March 2027
- Stage: awarded
- Procurement category: services
- Notice ID: ebf0b8bf-9803-4449-b2c0-ee993ee81641-856329
- OCID: ocds-b5fd17-6ba0b311-174c-402e-b89d-6f8c182169ac

## Description

The West Yorkshire Ticketing Company Ltd\. \(MCard\), in collaboration with the West Yorkshire Combined Authority has appointed The Ark Marketing & Media Ltd to develop and deliver a marketing and communications strategy\. The strategy, running initially from 22nd July 2025 to 31 March 2026 with a possible extension to 31 March 2027, should build on current initiatives and focus on three workstreams: MCard USPs - Brand/App awareness of multi-operator/modal tickets, Transitioning young people through each ticket range - Under 19s to 19-25s and 19-25s to adults and engaging key stakeholders to amplify our message and Growing the commuter market once a review of the existing ticket range has taken place\. These campaign workstreams will serve as the foundation for marketing activities over the forthcoming year\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/ebf0b8bf-9803-4449-b2c0-ee993ee81641-856329)