# ecm\_12660 GA4 Google Analytics 360 Software, support for DWP and BigQuery

> A sourced UK public-sector contract award published by Department for Work and Pensions.

## Key facts

- Public buyer: [Department for Work and Pensions](/buyers/department-for-work-and-pensions/contract-awards)
- Contract winner: [Merkle UK One Limited](/contract-winners/merkle-uk-one/public-sector-contract-awards)
- Award value: £193,680
- Tender value: £450,000
- Award date: 26 February 2025
- Published: 14 March 2025
- Contract start: 1 March 2025
- Contract end: 28 February 2026
- Stage: awarded
- Procurement category: services
- Notice ID: e3ffd419-b10e-4154-b5ea-e57ba76d98a7-833776
- OCID: ocds-b5fd17-6b6c0ae2-0102-4f50-903c-cae1e8754b70

## Description

Provision of Google Analytics 360 a hosted, SaaS web analytics platform used for measurement of websites and marketing channels and BigQuery an enterprise data warehouse\. The contract value includes the 1 year initial term and one year optional extension\.

## Related contract awards

- [Independent Review of Operational Contract Management \(OCM\)](/contracts/ocds-b5fd17-5bcc951a-1cb2-486c-b803-6feccf2b651d): Department for Work and Pensions
- [Laptop Device Call Off 2026](/contracts/ocds-b5fd17-29e6bc84-f6d7-49d4-b0f9-5b33db9776b1): Department for Work and Pensions
- [AME Payments - Strategic Platform and Product Development](/contracts/ocds-b5fd17-a4a6cee1-fb18-4eab-aa67-01d1d3028362): Department for Work and Pensions
- [GB-Glasgow: Google Analytics 360](/contracts/ocds-b5fd17-0ac1afd7-92e9-42fc-a4c7-318c47066264): Student Loans Company
- [PS/24/139 - Provision of Google Web Analytics Software](/contracts/ocds-b5fd17-1486c383-0c3f-41f9-8a65-3454fafb2aaf): DVLA - Driver & Vehicle Licensing Agency
- [GB-Glasgow: Google Analytics 360 \(GA4\)](/contracts/ocds-b5fd17-c58f6823-b9ea-4d84-baf3-6199fa82665c): Student Loans Company

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/e3ffd419-b10e-4154-b5ea-e57ba76d98a7-833776)