# Research into the effortless proposition to individual customers

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [H M Revenue & Customs](/buyers/h-m-revenue-customs/contract-awards)
- Contract winner: [Kantar](/contract-winners/kantar/public-sector-contract-awards)
- Award value: £78,336
- Tender value: £78,336
- Award date: 28 August 2019
- Published: 3 September 2019
- Contract start: 29 August 2019
- Contract end: 28 February 2020
- Stage: awarded
- Procurement category: services
- Notice ID: 1f25dae4-6963-4a3d-b85b-d024cce8873d-311697
- OCID: ocds-b5fd17-6a1c5123-ab61-4295-ab23-ee8149eb7c75

## Description

This qualitative research will take a two stage approach to firstly understand how customers would define an effortless service, and whether this is something that they would want to experience from HMRC\. Should the findings show that customers do want an effortless service, HMRC will run a second stage which will test 'effortless' concepts and prototypes with customers to understand how HMRC might be able to practically apply 'effortless' into the services that we provide\.

## Related contract awards

- [Qualitative and Quantitative Research Services for Making Tax Digital Under a Defined Term Agreement](/contracts/ocds-b5fd17-b99da6b8-e1b9-4c6d-82ff-ca2fe33a9e62): H M REVENUE & CUSTOMS
- [NPS Clean Room and Hackathon Cloud Delivery and Technical Assurance](/contracts/ocds-b5fd17-52da6cca-2003-4123-9198-c2daf677a4b6): H M REVENUE & CUSTOMS
- [Queensway House, East Kilbride - Multi Works Project - Main Works Contract](/contracts/ocds-b5fd17-702c4123-723f-4b50-ba2b-9f1b4ed85ca4): H M REVENUE & CUSTOMS
- [Testing the use of behavioural interventions in promoting the consumption](/contracts/ocds-b5fd17-7cc2ec79-591f-4fe8-a471-794b337dc4c6): Department for Environment, Food & Rural Affairs
- [Testing the effect of different modes of advice on agri-environment scheme application quality](/contracts/ocds-b5fd17-29b1f474-523c-48f1-9c59-1fa721459e0e): Department for Environment Food & Rural Affairs
- [Telematics Use for Retrofitted Buses Research](/contracts/ocds-b5fd17-227399ef-c032-41b8-9561-bcb8118f034e): Department for Environment, Food & Rural Affairs

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/1f25dae4-6963-4a3d-b85b-d024cce8873d-311697)