# Creative Testing

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Board of Trustees of the Royal Botanic Gardens Kew](/buyers/board-of-trustees-of-the-royal-botanic-gardens-kew/contract-awards)
- Contract winner: DECISION HOUSE LTD
- Award value: £10,950
- Tender value: £10,950
- Award date: 29 January 2024
- Published: 26 March 2024
- Contract start: 30 January 2024
- Contract end: 15 February 2024
- Stage: awarded
- Procurement category: services
- Notice ID: e0cac8fc-69bf-4dcf-b3da-93818e1665d9-733103
- OCID: ocds-b5fd17-64d5cb6d-c64f-4851-b500-ba3033077706

## Description

Delivery of ad creative testing research to evaluate three potential ads for the upcoming Marc Quinn Light into Life exhibition, in order to understand which one will drive the most visits and how might the ads be slightly improved to generate a better immediate response to book tickets online\. Framework information: RBGKEW882 Market Research Framework 2021 - 2024

## Related contract awards

- [RBGKEW1468](/contracts/ocds-b5fd17-ce7ac7c1-da01-4779-aa60-40786d4f3887): The Board of Trustees of the Royal Botanic Gardens, Kew
- [RBGKEW1393](/contracts/ocds-b5fd17-3154c218-e14a-4cd9-acee-5d86aaa97cd3): The Board of Trustees of the Royal Botanic Gardens, Kew
- [RBGKEW1442 Summer Family](/contracts/ocds-b5fd17-4c48b662-2d81-42dd-a945-85edf5255454): The Board of Trustees of the Royal Botanic Gardens, Kew
- [Tender for Visitor Profiling Service - AWARD](/contracts/ocds-b5fd17-64da9dc7-44d1-4406-bd84-ab915a2d04b8): National Museums Liverpool
- [GB-London: Membership Research](/contracts/ocds-b5fd17-59ef031b-8e7a-4256-b5b8-36d778b6262c): National Maritime Museum

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/e0cac8fc-69bf-4dcf-b3da-93818e1665d9-733103)