# BTA1855 - Meta Advertising \(Facebook and Instagram\)

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [British Tourism Authority t/a VisitBritain/VisitEngland](/buyers/british-tourism-authority-t-a-visitbritain-visitengland/contract-awards)
- Contract winner: Meta Platforms Ireland Limited
- Award value: £500,000
- Tender value: £500,000
- Award date: 6 September 2023
- Published: 19 September 2023
- Contract start: 1 October 2023
- Contract end: 30 September 2026
- Stage: awarded
- Procurement category: services
- Notice ID: 083da979-4435-4c97-9807-a79998db6958-681793
- OCID: ocds-b5fd17-5cce24d0-3794-499d-b502-ce5494d29e95

## Description

This contract will be used to cover all spend under a total £50k on the social media platforms Facebook and Instagram\. On these platforms, VisitBritain content reaches a small audience, \(Meta estimates organic reach to be under 5% of your audience\), however by paying for content to be "boosted" to a larger audience this increases reach, engagement and therefore improves social media performance, which contributes to VisitBritain's ROI calculations\. Contract awarded via Single Tender Action under Public Contracts Regulation 32\(2\)\(b\)\(ii\) due to the absence of competition for technical reasons as approved by VisitBritain and DCMS \(Sponsor Organisation\)\. A contract notice has also been published on FTS at the following link: https://www\.find-tender\.service\.gov\.uk/Notice/027651-2023

## Related contract awards

- [BTA2163 - Anholt Nation Brands Index 2025](/contracts/ocds-b5fd17-def71f8e-3c60-4c1f-bd91-e118ec322521): British Tourism Authority t/a VisitBritain/VisitEngland
- [BTA2150 - IMEX Frankfurt](/contracts/ocds-b5fd17-e8000915-3ec9-4806-8acd-87f16ae28fb8): British Tourism Authority t/a VisitBritain/VisitEngland
- [BTA1996 - Enhancing Accessibility Information \(Tourism Venues\) - Lot 2 Accessibility Features Question Set](/contracts/ocds-b5fd17-1ecbdba3-625b-47e8-9a4a-af49a8616dfb): British Tourism Authority t/a VisitBritain/VisitEngland
- [Meta Workplace Subscription](/contracts/ocds-b5fd17-34ea0ac5-1c76-478c-b9dc-169f7bf634e9): Care Quality Commission

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/083da979-4435-4c97-9807-a79998db6958-681793)