# On-track label trialling trial

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS](/buyers/department-for-environment-food-rural-affairs/contract-awards)
- Contract winner: IGD
- Award value: £240,000
- Tender value: £240,000
- Award date: 31 May 2024
- Published: 3 June 2024
- Contract start: 1 June 2024
- Contract end: 31 March 2025
- Stage: awarded
- Procurement category: services
- Notice ID: 4d77fc4a-0740-4e9a-a49d-b3d61e695744-755915
- OCID: ocds-b5fd17-5ca173b6-a98a-4b1b-999f-9375fe6a8ead

## Description

To work with the key decision makers at retailers and processors to influence and implement the results on the meat aisle and meat labelling research in store\. To showcase the impact which implementing our recommendations could have on red meat \(beef, lamb, pork\) basket size, shopper behaviour and consumer perceptions of red meat\. This project was bought about by extreme urgency from the business and therefore there was not enough time to go out to tender\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/4d77fc4a-0740-4e9a-a49d-b3d61e695744-755915)