# Google Analytics 360 \(GA360\) licence 22/23 \(con\_16597\)

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Department For Education](/buyers/department-for-education/contract-awards)
- Contract winner: [MERKLE UK ONE LIMITED](/contract-winners/merkle-uk-one/public-sector-contract-awards)
- Award value: £98,560
- Tender value: £98,560
- Award date: 28 September 2022
- Published: 17 October 2022
- Contract start: 1 October 2022
- Contract end: 30 September 2023
- Stage: awarded
- Procurement category: services
- Notice ID: 03de8a75-0d34-4283-8927-297a1b385d31-581330
- OCID: ocds-b5fd17-59f3814e-17e9-440b-82d6-0c9d81126bed

## Description

This service is used to provide analytical insights to understand users and their needs in line with GDS Service Standards\.

## Related contract awards

- [User Research Data Analysis Tool 2026-2028](/contracts/ocds-b5fd17-46ca1686-7613-47db-a922-cbe2568d6334): Department for Education
- [Best Start Family Hubs Evaluation](/contracts/ocds-b5fd17-cecef360-c326-4f42-b6cc-217c2114b0e9): Department for Education
- [Smartphone Randomised Controlled Trial \(Con\_32148\)](/contracts/ocds-b5fd17-3968151b-d09a-43c5-97f6-b4d73551c17d): Department for Education
- [GB-Glasgow: Google Analytics 360](/contracts/ocds-b5fd17-0ac1afd7-92e9-42fc-a4c7-318c47066264): Student Loans Company
- [PI1301736 - Google Analytics and Support Services](/contracts/ocds-b5fd17-97c03ec1-f24d-42a5-bbd3-88a4f16dae7b): Corporate Officer of the House of Commons
- [Google Analytics GA4](/contracts/ocds-b5fd17-58c5ab22-e14c-4cdd-8dec-1245802391ac): H M REVENUE & CUSTOMS

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/03de8a75-0d34-4283-8927-297a1b385d31-581330)