# Creative Services, Media Planning & Buying and Search Engine Optimisation

> Tender notice from UK public-sector procurement sources.

## Key facts

- Public buyer: [Transpennine Trains Limited](/buyers/transpennine-trains-limited/contract-awards)
- Tender value: £14,000,000
- Published: 8 September 2023
- Planned start: 1 April 2024
- Planned end: 31 March 2026
- Stage: open_tender
- Procurement category: services
- Notice ID: 824e73b6-a422-4489-bd24-739586c36508-679116
- OCID: ocds-b5fd17-573c2447-9827-4dfa-83a8-96c4f063d01c

## Description

There will be three Lots to this procurement: 1\. Creative Services - development and delivery of integrated through-the-line marketing campaigns\. The detail of such campaigns will be defined in a brief with the ITN\. 2\. Media Planning & Buying - •High-level media buying strategy, aligning the media approach to holistic business priorities and specific marketing objectives\. •Tactical channel planning, across both Above The Line and Below The Line channels, with the ability to engage audiences across multiple touch points\. •Campaign analysis and evaluation, enabling campaign delivery to be monitored, thereby ensuring an optimal approach and best return for the client\. 3\. Search Engine Optimisation - plan and support the implementation of TPE's SEO strategy which covers content optimisation, technical SEO and backlinks\. Please refer to the attached Memorandum of Information\.

## Related contract awards

- [VEAT Notice - Class 397 Technical Support and Spares Supply](/contracts/ocds-b5fd17-0fe3b4e6-8b5a-47de-9e39-e9c1d66e173f): Transpennine Trains Limited
- [Repair, maintenance and support services for Automatic Ticket Gate \(ATG\) systems across the TransPennine Express network](/contracts/ocds-b5fd17-eef92618-26ec-4415-93b9-a77dc8b028ea): Transpennine Trains Limited
- [Light Maintenance Services at Scarborough Depot](/contracts/ocds-b5fd17-c3676a5d-0c1d-4015-b96d-069b61521634): Transpennine Trains Limited

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/824e73b6-a422-4489-bd24-739586c36508-679116)