# ZERO WASTE LCR REUSE CAMPAIGN 2025

> A sourced UK public sector contract award published by Merseyside Waste Disposal Authority.

## Key facts

- Buyer: [Merseyside Waste Disposal Authority](/buyers/merseyside-waste-disposal-authority/contract-awards)
- Supplier: Social Change
- Award value: £49,475
- Tender value: £49,475
- Award date: 28 August 2025
- Published: 2 September 2025
- Contract start: 29 August 2025
- Contract end: 31 March 2026
- Stage: awarded
- Procurement category: services
- Notice ID: 31a095bd-d3a8-4ff5-9fb1-17ca6ef5a18b-861846
- OCID: ocds-b5fd17-569416b4-edb6-4a6d-a264-3cce5c25f6de

## Description

The campaign will focus on encouraging residents across the Liverpool City Region to move up the waste hierarchy, and to acknowledge that while recycling is vital, there are more environmentally friendly ways to reduce waste via reuse\. The campaign should highlight environmental, emotional and financial benefits of reuse\. MWDA would like to run the campaign over two phases, Phase 1 during October and November 2025 and phase 2 during January-March 2026 Messaging will be provided by MWDA - 4 messages for outdoor during Phase 1, and 4 messages for social media and digital online during Phase 2 The chosen agency will need to provide the design for the messaging and will need to provide a suite of marketing collateral based on the channels/platforms chosen for the campaign\. The chosen agency will be asked to plan a 5-month campaign using a potential mix of platforms/channels inc\. outdoor billboards and/or transport for Phase 1, and paid for social media, online advertising such as Google Display adverts for Phase 2\. The agency will recommend how they think the campaign should be delivered for maximum impact within budget\. The tone of the campaign should ideally be empowering, informative, and action-oriented, with a touch of local relevance and positivity and will encourage residents to consider their behaviour with waste, through the lens of reuse\. We have used audience segmentation from a previous research project to narrow down our target audience\. We will be targeting 'Aspiring Upcyclers' and 'Practical Reusers', aged 18\+ who live in the Liverpool City Region\. \(Behaviour profiles for these target audience can be found later in the document\)\. The target area for the campaign will be the 6 districts of the Liverpool City Region\.

## Related contract awards

- [MRWA Food Waste Prevention campaign 26/27](/contracts/ocds-b5fd17-d0751a7a-92c1-46ca-a009-a08b92e39f84) — Merseyside Waste Disposal Authority
- [Recycle Right campaign summer 2026](/contracts/ocds-b5fd17-32ac67bf-8c05-48ce-b97d-618839208534) — Merseyside Waste Disposal Authority
- [Journey of Recycling 2026-28](/contracts/ocds-b5fd17-24e429dd-6363-4de2-9b15-15f9a43f0726) — Merseyside Waste Disposal Authority
- [LCR Circular Economy Education for Educators](/contracts/ocds-b5fd17-88cf473a-b225-4733-a314-7b081ad847fa) — Merseyside Waste Disposal Authority
- [RECYCLE RIGHT WINTER CAMPAIGN 2025-26](/contracts/ocds-b5fd17-ef6a7163-a9b1-433f-8e20-4318f559715d) — Merseyside Waste Disposal Authority
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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/31a095bd-d3a8-4ff5-9fb1-17ca6ef5a18b-861846)