CMA Market and Behavioural Research under Lot 1 (Qualitative Research), Lot 4 (Secondary Research), Lot 5 (Behavioural Research), and Lot 6 (User Experience Research) only

Market and behavioural research with consumers and businesses across the CMA's casework, including in digital markets/wider markets, mergers, and consumer protection cases.

Variation 1 exercises the first one-year extension option, extending the contract end date from 12 November 2026 to 12 November 2027. The maximum total commitment has increased from £630,000 to £830,000 excluding VAT. The contract value is a maximum contractual limit and does not represent a commitment by the CMA to commission any minimum level of services. All other contract terms remain unchanged.