# The Fares, Ticketing & Retail Subject Matter Expert

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [WEST MIDLANDS COMBINED AUTHORITY](/buyers/west-midlands-combined-authority/contract-awards)
- Contract winner: Waterman Aspen Ltd
- Award value: £151,200
- Tender value: £151,200
- Award date: 13 July 2026
- Published: 28 September 2026
- Contract start: 1 June 2026
- Contract end: 31 March 2027
- Stage: awarded
- Procurement category: services
- Notice ID: dc10d21b-f445-433d-a6f7-4efcc0135018-915743
- OCID: ocds-b5fd17-539b6e55-7604-46f3-b0b3-b310d06488a9

## Description

Transport for West Midlands \(TfWM\) requires specialist consultancy support to provide strategic and technical expertise in relation to fares, ticketing and retail arrangements as part of the Bus Reform Programme and franchising readiness activities\. The services to be provided will include: • Review and assessment of existing fares, ticketing and retail arrangements across TfWM and bus operators, • Analysis of customer experience, accessibility, retail channels and customer journeys; • Development of strategic options, recommendations and implementations considerations for a future franchised environment; • Review of commercial, technical, operational and revenue management considerations associated with fares and ticketing arrangements; • Benchmarking against industry best practise and emerging trends within the transport sector; • Development of strategic roadmaps, programme planning inputs and risk and dependency considerations; • Stakeholder engagement, workshop participation and presentation of findings and recommendation and • Wider advisory support across relevant Bus Reform Programme workstreams where specialist fares, ticketing, retail or commercial expertise is required\.

## Related contract awards

- [Provision of Services for AMS-HOPS and Part 11](/contracts/ocds-b5fd17-0baa6ff5-67f5-493c-8dd8-1dfaf6d7f039): WEST MIDLANDS COMBINED AUTHORITY
- [SITE MANAGER](/contracts/ocds-b5fd17-c13406b4-856b-457b-9c5c-83efdb309358): West Midlands Combined Authority
- [Bus Network Analysis & Scheduling Software](/contracts/ocds-b5fd17-0adb1bec-058d-4579-b78f-602391871b65): West Midlands Combined Authority
- [BSIP Civil Engineering Project Manager for Bus Stop Infrastructure\.](/contracts/ocds-b5fd17-7da5dd8b-2741-4fe2-ba09-28bb3f105bb5): Worcestershire County Council
- [DELIVERY MANAGER](/contracts/ocds-b5fd17-41ecb5e7-7d0b-4090-b42a-d24417d99a43): West Midlands Combined Authority
- [Mixed Delivery Model Appraisal](/contracts/ocds-b5fd17-449c8711-b9f6-4f7d-ad7b-1533a6e2305e): Staffordshire County Council

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/dc10d21b-f445-433d-a6f7-4efcc0135018-915743)