# GB-Bath: University Brand Review

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [University of Bath](/buyers/university-of-bath/contract-awards)
- Contract winner: Rbl aka REBECCA BATTMAN LIMITED
- Award value: £44,250
- Tender value: £44,250
- Award date: 13 March 2020
- Published: 24 March 2020
- Contract start: 24 March 2020
- Contract end: 23 March 2023
- Stage: awarded
- Procurement category: services
- Notice ID: a8804f16-d067-41cf-83ac-bfdc8d0c2572-351416
- OCID: ocds-b5fd17-50c56e2b-9e5e-4422-9af8-6cf56fd65cc5

## Description

The University of Bath is reviewing its branding policy\. We are seeking a partner to help us develop: -A statement of brand positioning which aligns to the University's agreed core purpose and values and provides an effective strategic platform of distinctive brand expression -New guidelines for visual identity and strategic tone of voice \(all media, all marketing, communication and engagement activities\) to form the basis of a comprehensive executional toolkit which will be developed in partnership with the University -A brand management framework which ensures that University sub-brands/beacon brands \(e\.g\. Team Bath, School of Management, IAAPS, IPR\) and other entities with discrete visual identities are able to market themselves successfully to their individual target audiences whilst aligning with and complementing the University of Bath brand

## Related contract awards

- [Versatile Ultra-High Speed Camera](/contracts/ocds-b5fd17-d2a4092e-2926-47db-8273-57e360592984): The University of Bath
- [GB-Bath: Powered Door Access & Accessibility](/contracts/ocds-b5fd17-8ec9f1a3-7423-4f60-a727-37279e627b1e): University of Bath
- [GB-Bath: The Provision of Water Softener Servicing](/contracts/ocds-b5fd17-1a9e8fff-5cd1-46a5-8a78-2eeade9754c1): University of Bath

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/a8804f16-d067-41cf-83ac-bfdc8d0c2572-351416)