# British Museum Brand and Identity Project Phase II Design

> A sourced UK public sector contract award published by The Trustees of the British Museum.

## Key facts

- Buyer: [The Trustees of the British Museum](/buyers/the-trustees-of-the-british-museum/contract-awards)
- Tender value: £150,000
- Published: 17 December 2024
- Contract start: 1 April 2025
- Contract end: 31 December 2025
- Stage: open_tender
- Procurement category: services
- Notice ID: 3597491a-3261-4fa3-b0ee-5413db15b939-811393
- OCID: ocds-b5fd17-500be1c5-58f2-417b-93cf-3eb41c2ac13b

## Description

The British Museum is embarking on a complete transformation and as part of that journey we have launched a project to review and re-imagine our brand and our visual/vocal identity\. Increasing activity around the Museum's masterplan, and the arrival of a new museum Director in 2024 makes now the right moment to consider our vision and values, review our brand and move forward with a compelling new approach to how we communicate and present ourselves\. The Brand and Identity Project will deliver this transformation\. It is being conducted in two phases\. In Phase 1 research will be conducted to understand the Museum's position in the global context followed by a brand audit leading to the creation of a brand strategy\. An agency has been appointed to Phase I and work is now underway\. In Phase II, which is the subject of this procurement exercise, we are looking for a partner to work with us to translate our new vision and values, and the brand strategy developed in Phase I, into a coherent and compelling visual and vocal identity\. This identity should comprise a clear system that conveys the brand idea and narrative in such a way that it can be used and applied consistently to internal and external products and services, across our many audiences, locally, nationally, and globally\.

## Related contract awards

- [British Museum Western Range Competition to find an Architect-Led Design Team](/contracts/ocds-b5fd17-a0e6ef2f-78bb-4845-9ea3-fa37bcc04a30) — The Trustees of the British Museum
- [Western Range Town Planning Consultant](/contracts/ocds-b5fd17-1e401b61-7823-4858-968d-b2e76087ad42) — The Trustees of the British Museum
- [British Museum Western Range Project Manager and Lead Consultant](/contracts/ocds-b5fd17-1b05ede0-6be6-44d1-86a6-84229b11c769) — The Trustees of the British Museum
- [British Museum Micro CT](/contracts/ocds-b5fd17-22607cb3-d810-4576-861a-d1abafbcc2a2) — The Trustees of the British Museum
- [CA18403 - RFQ 2026/32 - PR Agent for DTFF Celebration Event](/contracts/ocds-b5fd17-43500f58-5984-435e-b88e-d5c666c4a1d0) — Newry, Mourne and Down District Council \(NMD\)
- [CA18401 - Window Cleaning Service](/contracts/ocds-b5fd17-a29e7d85-6554-4629-8e0a-ff538be8e403) — Bedford College
- [Taxi and MPV \(1-8 seats\) Passenger Assistant - Taxi and MPV \(1-8 seats\) Passenger Assistant](/contracts/ocds-b5fd17-c1d5515f-71f4-45a8-934e-920b3ab34f60) — East Sussex County Council
- [Opportunity: UK-Wide Minibus Driver Training Services](/contracts/ocds-b5fd17-747bd7ee-d5ba-460e-9384-3bb080c67b49) — The Salvation Army
- [SEN20231-SEN-TAXI-Brooksby Melton College](/contracts/ocds-b5fd17-08326797-d738-447c-9aa6-156a9505a094) — Leicestershire County Council
- [2026-08-07 09:00 - QBE959 Newmarket & Gazeley to Riverwalk School, Bury St Edmunds - AWARD](/contracts/ocds-b5fd17-b8f51468-ddfc-4b13-b56e-af10669ad163) — Suffolk County Council Passenger Transport
- [QHL118 09:00 2026-09-01 Glemsford to WS Training, Haverhill - 4-seater vehicle required - AWARD](/contracts/ocds-b5fd17-97ec37c1-e8fe-4ab5-a737-0f93dfeabe48) — Suffolk County Council Passenger Transport
- [2025-097 Microsoft Enterprise Agreement & Associated Services](/contracts/ocds-b5fd17-799c2c53-9c0f-44b7-a80c-04573ee782e9) — Ofgem

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/3597491a-3261-4fa3-b0ee-5413db15b939-811393)