# Exploring high functioning media literacy amongst 8-12-year-old children

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [OFCOM](/buyers/ofcom/contract-awards)
- Contract winner: Magenta
- Award value: £45,573
- Tender value: £45,573
- Award date: 9 August 2023
- Published: 11 August 2023
- Contract start: 9 August 2023
- Contract end: 6 February 2024
- Stage: awarded
- Procurement category: services
- Notice ID: 7e43e09e-3edc-4c43-aa94-de9dac13c2ce-671224
- OCID: ocds-b5fd17-4bbde5cf-9d26-4256-b826-610e768f2667

## Description

Ofcom has a statutory duty to promote media literacy under Section 11 of the Communication Act 2003\. In an online environment where the possibility of external regulatory oversight of individual pieces of content diminishes, the need for a media-literate public increases\. We are commissioning this work to inform our thinking across our MSOM programme, as well as provide evidence for the real-life context in which platform design operates\. It will enable us to better understand what good media literacy is amongst the 8-12 year-olds age group, and to shift the conversation around media literacy from prevention of harms to include what it means to flourish online\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/7e43e09e-3edc-4c43-aa94-de9dac13c2ce-671224)