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Contract award record

Exploring high functioning media literacy amongst 8-12-year-old children

Notice details

Published
Category
services
Buyer region
London

Public buyer and contract winner

Public buyer

OFCOM
awarded to

Contract winner

Magenta

Award value£45,573

  1. Awarded
    Completed
  2. Start
    Completed
  3. End
    Completed

Work description

Ofcom has a statutory duty to promote media literacy under Section 11 of the Communication Act 2003. In an online environment where the possibility of external regulatory oversight of individual pieces of content diminishes, the need for a media-literate public increases. We are commissioning this work to inform our thinking across our MSOM programme, as well as provide evidence for the real-life context in which platform design operates. It will enable us to better understand what good media literacy is amongst the 8-12 year-olds age group, and to shift the conversation around media literacy from prevention of harms to include what it means to flourish online.

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Source: Contracts Finder · Notice 7e43e09e-3edc-4c43-aa94-de9dac13c2ce-671224

View source notice