# Consumer Awareness Campaigns Strategy

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [OFCOM](/buyers/ofcom/contract-awards)
- Contract winner: [M&C Saatchi World Services LLP](/contract-winners/m-c-saatchi-world-services/public-sector-contract-awards)
- Award value: £400,000
- Tender value: £400,000
- Award date: 3 October 2023
- Published: 25 October 2023
- Contract start: 24 October 2023
- Contract end: 25 October 2025
- Stage: awarded
- Procurement category: services
- Notice ID: a3ee6148-0f13-406d-ae2e-9f3e47b2dde2-692109
- OCID: ocds-b5fd17-4ad639ab-144e-4877-bc12-09aaa2e82e63

## Description

The project will support us to deliver campaigns to build awareness as required over the next 2 years\. Initially the Supplier will be required to create an awareness campaign which will explain the online safety regime to the public and affected markets that we regulate\. In particular to build understanding that this is not a content takedown approach \(as with broadcasting complaints\), and to ensure the public understands how it can engage with the regulatory regime\. We may also require one campaign focused on engaging with B2B channels, ensuring that the 400,000 or so platforms understand the requirements on them under the regime\. The estimated contract value given is for the full duration of the contract including the maximum possible extensions \(if applicable\)\. The estimated annual contract value is therefore £200,000\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/a3ee6148-0f13-406d-ae2e-9f3e47b2dde2-692109)