# Development of a Social Media Strategy

> A sourced UK public sector contract award published by SOUTH YORKSHIRE MAYORAL COMBINED AUTHORITY.

## Key facts

- Buyer: [SOUTH YORKSHIRE MAYORAL COMBINED AUTHORITY](/buyers/south-yorkshire-mayoral-combined-authority/contract-awards)
- Supplier: 411 Communications Ltd
- Award value: £86,000
- Tender value: £86,000
- Award date: 16 February 2026
- Published: 17 February 2026
- Contract start: 16 February 2026
- Contract end: 26 April 2026
- Stage: awarded
- Procurement category: services
- Notice ID: 68405ec0-2b90-4adb-8d3c-3b9d940f3ebd-884278
- OCID: ocds-b5fd17-495f517c-34c4-46bc-b191-de456beebe9d

## Description

The South Yorkshire Mayoral Combined Authority \(SYMCA\) are seeking to appoint a step-change, not an incremental update, in how the organisation engages digitally\. The Mayor has expressed admiration for approaches that combine: • Clear, simple, emotionally resonant storytelling • Direct-to-camera authenticity and leadership clarity • High-impact messaging and rapid response capability The agency must demonstrate understanding of these styles and propose how equivalent impact can be achieved within a UK Combined Authority context\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/68405ec0-2b90-4adb-8d3c-3b9d940f3ebd-884278)