# Market Research - Member Retention research

> A sourced UK public sector contract award published by Board of Trustees of the Royal Botanic Gardens Kew.

## Key facts

- Buyer: [Board of Trustees of the Royal Botanic Gardens Kew](/buyers/board-of-trustees-of-the-royal-botanic-gardens-kew/contract-awards)
- Supplier: [Discovery Research Limited](/suppliers/discovery-research/public-sector-contract-awards)
- Award value: £50,000
- Tender value: £50,000
- Award date: 7 August 2024
- Published: 26 September 2024
- Contract start: 8 August 2024
- Contract end: 30 November 2025
- Stage: awarded
- Procurement category: services
- Notice ID: e74d644c-6cb2-4636-8f9e-b56db04aca9f-788920
- OCID: ocds-b5fd17-444a0851-c363-4549-a93e-b185eb77ed49

## Description

Delivery of qualitative research to explore how members decide on whether to renew their membership or not and provide an ongoing pulse-check of member sentiment\. The research will provide a more granular and fluctuating picture of the micro and macro factors which influence decision making when it comes to renewal\. Frame work information: Call off from the framework RBGKEW882 - Market Research Framework 2021 - 2024

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/e74d644c-6cb2-4636-8f9e-b56db04aca9f-788920)