# SE1126 - Campaign Evaluation - Brand Tracking

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Sport England](/buyers/sport-england/contract-awards)
- Contract winner: Walnut Unlimited \(trading as ICM Unlimited\)
- Award value: £149,581
- Tender value: £149,581
- Award date: 13 September 2023
- Published: 28 November 2023
- Contract start: 23 November 2023
- Contract end: 30 September 2025
- Stage: awarded
- Procurement category: services
- Notice ID: 751c3d24-ff89-4bb8-8bed-9cbe2699c2be-702162
- OCID: ocds-b5fd17-42ff8b2a-c734-4af4-b378-3f487d84277b

## Description

The provision of a brand tracker service to support evaluation of the different Sport England campaigns\. The main objectives of the brand tracker will be to track awareness, monitor reactions, explore claimed actions, understand reactions to messaging and assess overall impact of our various campaigns\. Additional information: Competition and call-off through RM6126 Research & Insight Framework\. Awarded to Most Economically Advantageous Supplier \(MEAT\)\.

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/751c3d24-ff89-4bb8-8bed-9cbe2699c2be-702162)