# RBGKEW1354-Legacy Supporter Behaviour Analysis

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [The Board of Trustees of the Royal Botanic Gardens, Kew](/buyers/board-of-trustees-of-the-royal-botanic-gardens-kew/contract-awards)
- Contract winner: MiExact Limited \(Smee and Ford\)
- Award value: £15,438
- Tender value: £15,438
- Award date: 13 January 2025
- Published: 24 March 2025
- Contract start: 20 January 2025
- Contract end: 19 January 2026
- Stage: awarded
- Procurement category: services
- Notice ID: 185c7a0f-33ba-4cd1-b4d3-1ab5ce81f04c-835594
- OCID: ocds-b5fd17-417fad2e-d203-4c5f-93f1-5fc238a684e1

## Description

This service will provide data-based insight to inform Legacy Giving activity\. Without the service it will be difficult to prioritise activities and direct budget spend accordingly\. The Financial risk therefore is that we misdirect funds and do not benefit from optimal ROI

## Related contract awards

- [RBGKEW1468](/contracts/ocds-b5fd17-ce7ac7c1-da01-4779-aa60-40786d4f3887): The Board of Trustees of the Royal Botanic Gardens, Kew
- [RBGKEW1393](/contracts/ocds-b5fd17-3154c218-e14a-4cd9-acee-5d86aaa97cd3): The Board of Trustees of the Royal Botanic Gardens, Kew
- [RBGKEW1442 Summer Family](/contracts/ocds-b5fd17-4c48b662-2d81-42dd-a945-85edf5255454): The Board of Trustees of the Royal Botanic Gardens, Kew

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/185c7a0f-33ba-4cd1-b4d3-1ab5ce81f04c-835594)