Contract award record
ES/DIO TEPs Campaign
Notice details
- Published
- Category
- services
- Buyer region
- Not specified
- Source
- View official notice
Public buyer and contract winner
Award value£430,000
- AwardedCompleted
- StartCompleted
- EndCompleted
Work description
- Develop and implement hyper-local behavioural change campaigns (in line with the GCS behavioural change and COM-B models) that result in a reduction in the number of incursions (individuals stray-ing into restricted areas), and near-miss incursions, on the UK De-fence Training Estate and Overseas Training Estate, thus reducing the liability risk to the MOD, reducing the instances of training be-ing interrupted or stopped, and reducing the individual health, safety and well-being risk(s) to members of the public.
- For locations in the East of England (Donna Nook and Holbeach) the issue is not incursions - it is removal of ordnance by the public. This campaign will have a different call to action and specific ob-jective to the others, but the core objective will remain the same, in terms of preventing injury or loss of life.
- Increase the public's awareness of safety concerns when accessing the estate, specifically increasing the number or people who associ-ate higher levels of risk/danger when on the estate. This will be set against new and existing response rates conducted via research with targets agreed with the Provider.
Related awards
From this public buyer
View all awards from this public buyerFrom this contract winner
- DESNZ Partnership Marketing Agency Contract
£4,500,000 ·