# Age-friendly employer engagement: understanding awareness, motivations, and drivers for change

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [CENTRE FOR AGEING BETTER LIMITED](/buyers/centre-for-ageing-better-limited/contract-awards)
- Contract winner: [YOUGOV PLC](/contract-winners/yougov/public-sector-contract-awards)
- Award value: £55,549
- Award date: 7 January 2021
- Published: 24 February 2021
- Contract start: 7 January 2021
- Contract end: 31 July 2021
- Stage: awarded
- Procurement category: services
- Notice ID: f84a7077-47ca-4801-8313-2f1585a6b990-415323
- OCID: ocds-b5fd17-3f0c67f8-0794-4190-afad-1d65f0d53cdc

## Description

Nearly one third of the UK workforce are aged 50 or over, more than 10 million workers\. But not all employers offer what's needed to retain an older workforce or recognise the benefits of doing so\. Over the past few years, the Centre for Ageing Better has been developing evidence and practice relating to age-friendly employment\. Our aim is to work in partnership with employers and recruiters to create workplaces and working environments that support people of all ages\. Over the next few years, we want to further develop our engagement with employers, with the ultimate aim of: Increasing employer awareness of imperative to support age-friendly workplaces Increasing employer capability and know-how of how to be age-friendly Increasing employer motivation about the benefits of being age-friendly This ITT is the first stage in this process\. We are looking to commission research to look at employer awareness and understanding of age-friendly employment practice and explore their potential capacity, capability and commitment to implementing it\. Deadline for tender submissions is Wednesday 11 November at 4pm\.

## Related contract awards

- [Understanding experiences of ageism](/contracts/ocds-b5fd17-007bd90b-4caf-4ebd-8d6d-dfea3afa4ecb): CENTRE FOR AGEING BETTER LIMITED
- [Service Design Specialist - Lincolnshire Good Home Agency Development](/contracts/ocds-b5fd17-d37f504b-e385-440f-bed6-e062c4dcbbd2): CENTRE FOR AGEING BETTER LIMITED
- [Integrating age-positive image library](/contracts/ocds-b5fd17-798f55f5-60ab-4a03-810f-e116c4a6623f): CENTRE FOR AGEING BETTER LIMITED
- [Access to Financial Products](/contracts/ocds-b5fd17-57476131-0136-44d3-ae08-d2814d6dc493): FCA
- [Lived Experiences of Adequacy in Retirement](/contracts/ocds-b5fd17-a51e24b8-6b55-458e-81f2-c7827a18b340): Department for Work and Pensions
- [Insight DDC Polling](/contracts/ocds-b5fd17-67c52d34-f53b-4401-8d2a-de11232a8878): MINISTRY OF DEFENCE

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/f84a7077-47ca-4801-8313-2f1585a6b990-415323)