# Communications Planning and Media Buying in Northern Ireland

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [THE ELECTORAL COMMISSION](/buyers/the-electoral-commission/contract-awards)
- Contract winner: ASG
- Award value: £1,650,000
- Tender value: £1
- Award date: 6 August 2025
- Published: 28 October 2025
- Contract start: 22 August 2025
- Contract end: 21 August 2028
- Stage: awarded
- Procurement category: services
- Notice ID: 92130b81-c36b-4d35-a92a-0db5afd9414e-869822
- OCID: ocds-b5fd17-3e6979cd-2819-496e-8bd2-726dc5a4c863

## Description

The objective of this procurement was to identify a highly capable media buying agency with a strong understanding of the Northern Ireland media market and a proven track record in delivering voter registration campaigns\. The process followed a two-stage open competition beginning with a Suitability Questionnaire \(SQ\), followed by a tender process consisting of a written proposal \(55%\), pitch presentation \(25%\), and pricing \(20%\)\.

## Related contract awards

- [Political Finance Online](/contracts/ocds-b5fd17-8993ce7c-57da-401e-839e-d727b40a9c60): THE ELECTORAL COMMISSION
- [Furniture for Belfast Office Expansion](/contracts/ocds-b5fd17-69c7140b-f04e-4686-8571-1385b83ea270): THE ELECTORAL COMMISSION
- [DITF Training](/contracts/ocds-b5fd17-52d35b97-e994-452e-bf81-b657320a5d4a): THE ELECTORAL COMMISSION

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/92130b81-c36b-4d35-a92a-0db5afd9414e-869822)