# Oxford to Cambridge Pan-Regional Partnership-Branding and Identity

> Tender notice from UK public-sector procurement sources.

## Key facts

- Public buyer: [Cherwell District Council](/buyers/cherwell-district-council/contract-awards)
- Published: 11 December 2023
- Planned start: 16 January 2024
- Planned end: 31 May 2024
- Stage: open_tender
- Procurement category: services
- Notice ID: 2eb59784-a5d9-4396-bea7-8a43bf1dfc2c-706091
- OCID: ocds-b5fd17-3cd49e6f-3e45-40ce-80ca-fb9966f1a2f5

## Description

Phase one: brand narrative development • Immersion in the region to appreciate its assets, challenges, development opportunities, spatial relationships, connectivity and gateways\. • Rigorous stakeholder and audience mapping to identify target audiences and the most appropriate stakeholders to listen to, to develop a regional brand narrative\. • Desk research of relevant strategies, plans, and policies covering the region along with media coverage and social media content\. • Stakeholder engagement at a senior level with key individuals, groups and organisations both inside and outside the region e\.g\.focus groups, interviews etc\. • Analysis of the immersion, research and stakeholder engagement to develop an evidence base to create a place led narrative for the region\. Presentation of the evidence base and recommended narrative to the Partnership's Branding and Identity Steering Group along with recommendations for brand name approach\. • Creation of the Oxford to Cambridge regional brand narrative \(as a c1500 word document\) aimed at stakeholders\. Phase two: Visual brand identity - to progress subject to satisfactory progress made on brand narrative development \(Phase 1\), and endorsed by the pan-Regional Partnership's Branding and Identity Steering Group\. • Production of a visual language and visual identity to convey the narrative including any place-led photography required \(with the provider taking responsibility for any logistics\) to convey the narrative and highlight the assets of the region\. • Creation of a place brand toolkit, including logos, fonts, colour palettes, photography and core assets, and brand use guidelines\.

## Related contract awards

- [OXLEVI - EV Charging Infrastructure](/contracts/ocds-b5fd17-0b52eeac-ccbd-4551-9806-47714c9507c2): Cherwell District Council
- [GB-Banbury: TPPL Cherwell District Council NEPO HGV Lot 3 - Up to 2 x Compact Sweepers \(27130\)](/contracts/ocds-b5fd17-60db2e18-a312-438a-bf11-5e43e2d975cc): Cherwell District Council
- [Castle Quay Re-Location Works](/contracts/ocds-b5fd17-e865ed08-21e0-481d-918b-b71a9fc1eebe): Cherwell District Council

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/2eb59784-a5d9-4396-bea7-8a43bf1dfc2c-706091)