# Understanding Overseas Audiences

> A sourced UK public sector contract award published by Defence Science and Technology Laboratory.

## Key facts

- Buyer: [Defence Science and Technology Laboratory](/buyers/defence-science-and-technology-laboratory/contract-awards)
- Supplier: [BAE Systems \(Operations\) Limited](/suppliers/bae-systems-operations/public-sector-contract-awards)
- Award value: £60,751
- Tender value: £60,751
- Award date: 21 October 2021
- Published: 25 January 2022
- Contract start: 21 October 2021
- Contract end: 24 June 2022
- Stage: awarded
- Procurement category: services
- Notice ID: 8a2f1860-955f-4f70-9d71-e3ac432a3c30-503824
- OCID: ocds-b5fd17-397f58b8-777e-480e-8d58-b2d54e5d8f8a

## Description

This project will conduct foundational research that can be used in Defence contexts to apply audience analysis and Information Environment Assessment\. Its goal is to increase understanding of what factors shape the identities, motivations and behaviours of overseas audiences \(hostile, neutral and friendly\), including the role of perceptions, beliefs, values\.

## Related contract awards

- [SDA Capability Map 2026 update](/contracts/ocds-b5fd17-6f95c0d4-bef3-485a-b9c5-1dff958f5895) — Defence Science and Technology Laboratory
- [Forward Asset Service Plan \(FASP01\)](/contracts/ocds-b5fd17-99492d33-8ddb-4665-84a8-7883fb4c9293) — Defence Science and Technology Laboratory
- [Insurance Purchase](/contracts/ocds-b5fd17-f0b22c6d-a6ed-4807-b3b3-99060b648091) — Defence Science and Technology Laboratory
- [Huddle Licences](/contracts/ocds-b5fd17-3cb2b925-11cc-4b3b-a515-d8cf31985c1b) — Defence Science and Technology Laboratory
- [715352466 - Navy Command Baseline Toolset](/contracts/ocds-b5fd17-bc33efe3-f5e5-4d84-9a22-16e00271f1cf) — Ministry of Defence
- [PS432: CRP MODCloud Service Wrap](/contracts/ocds-b5fd17-4d3e7355-90c6-4311-9ade-939c1984f5ee) — DIGITAL DEFENCE LIMITED
- [710917450 - The Supply of the Falcon Training Service \(WANT\) - Contract Award Notice](/contracts/ocds-b5fd17-e5616456-ddec-4a0f-961a-1f3890345d7c) — Ministry of Defence
- [HAS Service Management Wrap \(TUPE\)](/contracts/ocds-b5fd17-da7fcf67-3541-4610-a0ba-173e200c172e) — Ministry of Defence
- [SEN20267-SEN-TAXI-Foxfields Academy](/contracts/ocds-b5fd17-67fcd688-9010-4f21-81ee-36209e1d89f8) — Leicestershire County Council
- [STH Learning Management System](/contracts/ocds-b5fd17-119e9904-7cb0-4b2c-bdcc-1ebc371033c8) — Sheffield Teaching Hospitals NHS Foundation Trust
- [AI assisted EHCP drafting tool](/contracts/ocds-b5fd17-fdd2e27c-3c1c-4fef-956e-8db7930a9561) — Southampton City Council
- [Provision of Service Standard Contract: Contract for Insurance Advisory Services](/contracts/ocds-b5fd17-ca5109d5-0cf6-432b-9427-8343f18db8de) — Merseyside Waste Disposal Authority

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/8a2f1860-955f-4f70-9d71-e3ac432a3c30-503824)