# GB-London: Qualitative Research at Churchill War Rooms

> Tender notice from UK public-sector procurement sources.

## Key facts

- Public buyer: [Imperial War Museums](/buyers/imperial-war-museums/contract-awards)
- Tender value: £25,000
- Published: 5 February 2024
- Planned start: 4 March 2024
- Planned end: 29 March 2024
- Stage: open_tender
- Procurement category: services
- Notice ID: 45baf8df-1848-486a-986e-22597bf8267f-720321
- OCID: ocds-b5fd17-3746173c-808b-4aca-a6c9-7190aba4256b

## Description

IWM is tendering for a research partner to help us better understand perceptions of Churchill War Rooms\. Our goal is to gain a better understanding of the drivers and barriers around visiting the site, as well as a deeper understanding of the effectiveness of marketing materials and language\. This project will provide key recommendations to support marketing with the main elements of their campaigns including positives to accentuate, barriers to breakdown, and specific insights around imagery, style, and language\. We may also cover other aspects of product, price, place, and promotion\. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises \(SMEs\)\. However, any selection of tenderers will be based solely on the criteria set out for the procurement\.

## Related contract awards

- [GB-Cambridgeshire: Marquee Hire for Air Shows at IWM Duxford](/contracts/ocds-b5fd17-1532eef6-aefe-49d1-965e-6df6a7e6447c): Imperial War Museums
- [Car Park Management Services at IWM North - AWARD NOTICE](/contracts/ocds-b5fd17-72ee81e4-c9f0-4a61-9c26-c48a7639c4ea): Imperial War Museums
- [Permanent Exhibition Showcases for a new exhibition at IWM Duxford - AWARD NOTICE](/contracts/ocds-b5fd17-80279bc4-6729-4157-b59b-2b6801f2e17d): Imperial War Museums

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/45baf8df-1848-486a-986e-22597bf8267f-720321)