# COV - Market Segmentation Datasets software

> Contract award record from UK public-sector procurement sources.

## Key facts

- Public buyer: [Coventry City Council](/buyers/coventry-city-council/contract-awards)
- Contract winner: [CACI LIMITED](/contract-winners/caci/public-sector-contract-awards)
- Award value: £68,000
- Award date: 25 April 2023
- Published: 27 April 2023
- Contract start: 1 July 2023
- Contract end: 30 June 2026
- Stage: awarded
- Procurement category: goods
- Notice ID: e06333ab-5b2b-46e2-a431-4604c9751b47-640107
- OCID: ocds-b5fd17-33d7e6f8-5f5f-431f-b240-fb0b198fa28e

## Description

The City Council has a requirement to understand its dynamic and changing population and increasingly sub-populations - of various geographical areas such as Wards and LSOA/MSOAs, bespoke areas like Family Hub catchments, and "natural neighbourhoods"\. Similarly, the City Council has a requirement to better understand its service users - largely by postcodes collected in CRM systems or simply by asking participants to leave a record of their postcode\. The Council wishes to contract for a software/tool solution that provide data to allow the Council to fulfil these requirements\. Please note - this contract has been awarded via G-Cloud 13 and includes the option for a 1 year extension

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## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/e06333ab-5b2b-46e2-a431-4604c9751b47-640107)