# Recycle Right campaign summer 2026

> A sourced UK public sector contract award published by Merseyside Waste Disposal Authority.

## Key facts

- Buyer: [Merseyside Waste Disposal Authority](/buyers/merseyside-waste-disposal-authority/contract-awards)
- Supplier: Social Change
- Award value: £48,390
- Tender value: £59,720
- Award date: 16 July 2026
- Published: 19 August 2026
- Contract start: 16 July 2026
- Contract end: 2 November 2026
- Stage: awarded
- Procurement category: services
- Notice ID: 77084b68-45a0-4680-bbfa-95766d6603cd-911393
- OCID: ocds-b5fd17-32ac67bf-8c05-48ce-b97d-618839208534

## Description

MWDA is seeking a creative agency to deliver a strategic behavioural change campaign under the Recycle Right brand\. The campaign follows on from the implementation of the UK government's Simpler Recycling legislation, focusing on new materials now eligible for kerbside collection across the Liverpool City Region\.

## Related contract awards

- [Journey of Recycling 2026-28](/contracts/ocds-b5fd17-24e429dd-6363-4de2-9b15-15f9a43f0726) — Merseyside Waste Disposal Authority
- [LCR Circular Economy Education for Educators](/contracts/ocds-b5fd17-88cf473a-b225-4733-a314-7b081ad847fa) — Merseyside Waste Disposal Authority
- [Find Your Repurpose - Reuse Campaign](/contracts/ocds-b5fd17-f5d289de-8088-47d8-983c-5da2c2331d1c) — Merseyside Waste Disposal Authority
- [CONTRACT TO UNDERTAKE TOPOGRAPHIC SURVEYS OF OPERATIONAL WASTE FACILITIES](/contracts/ocds-b5fd17-18e577d6-618c-4afd-a596-621412894f2c) — Merseyside Waste Disposal Authority
- [RECYCLE RIGHT WINTER CAMPAIGN 2025-26](/contracts/ocds-b5fd17-ef6a7163-a9b1-433f-8e20-4318f559715d) — Merseyside Waste Disposal Authority
- [ZERO WASTE LCR REUSE CAMPAIGN 2025](/contracts/ocds-b5fd17-569416b4-edb6-4a6d-a264-3cce5c25f6de) — Merseyside Waste Disposal Authority
- [QSC235 09:00 2026-08-19 Hadleigh to Hillside Special School, Sudbury - 6-seater vehicle & a PA required - AWARD](/contracts/ocds-b5fd17-838b1738-7ab7-4c18-aea7-06cc4c9ec065) — Suffolk County Council Passenger Transport
- [WSFT - Radiology - Aplio I700 Maintenance Newmarket](/contracts/ocds-b5fd17-878809cd-2ef1-42ee-ac69-82b7b5b9f497) — West Suffolk NHS Foundation Trust
- [Wisdom, Kofax and Service Delivery - Support Contract](/contracts/ocds-b5fd17-28f15846-62dc-4ced-a92e-8dcdf65e437d) — Insolvency Service
- [WSFT - Nuclear Medicine equipment maintenance D670 DR 3-8](/contracts/ocds-b5fd17-e8ef3cdf-6dd3-4a81-adaa-5bb265e469df) — West Suffolk NHS Foundation Trust

## Source

[View the original notice on Contracts Finder](https://www.contractsfinder.service.gov.uk/Notice/77084b68-45a0-4680-bbfa-95766d6603cd-911393)