BFI Sight and Sound Magazine Audience Development - AWARD

The BFI research team are currently looking to run an in-depth qualitative research study to explore key areas and expand their knowledge of the Sight & Sound audience, current and potential. This piece of work will be to test the functionality and navigation of the print magazine and feed into a redesign. Alongside this we would like to explore the potential to engage with new audiences through the print magazine and through the other S&S digital properties.