Marketing of Special Exhibition

The National Army Museum wishes to appoint an agency(ies) to design, develop, and deliver a campaign (through launch and beyond) to raise the profile of the Special Forces exhibition in order to drive both traditional visitors and new visitors to this exciting temporary exhibition.

This project is divided into 3 strands of work:

Strand 1 - develop the concept creative for a launch campaign to run across multiple platforms: (eg outdoor, digital, social, print). Strand 2 - production and artwork to deliver the individual elements from the agreed creative concept across all channels, supporting the agreed media plan. Strand 3 - develop and negotiate (buy) a multi-channel media plan that covers the launch period activity and through the remaining 8 months of the exhibition run, providing reach, impact (across audiences) and return on investment.

Additional information: Note: Due to staff leave, if the primary contact is not available contact Ms L Stranks 020 7881 2447 email:lstranks@nam.ac.uk